20 Ways to Get More Followers on Instagram
Instagram is the second most popular social media app in the world. It is gaining popularity among influencers, businesses and brands.
About 63 million people log in to Instagram every day for about 28 minutes. About 500 million people view Instagram stories every day. In them, the one-third ratio is between businesses and brands.
There are ample opportunities for you to earn money from Instagram. But for it, you have to increase your followers on Instagram.
You can earn hundreds of dollars from Instagram if you will have the right, active and large audience. And for it, you should have some strategy in your mind.
If you will follow these ways, you will have a brilliant strategy and can increase your followers.
Set your Goals:
Before posting, you should have a clear idea of why you are creating an Instagram Business account.
Whether it is to promote your business, showcase your skills, for content creation or for selling any product. When you will have a clear idea of your goal, you can handle your Instagram account in a better way.
It will also give you a clear idea of your audience type and their likes, and dislikes.
For example, the Youth Spot Instagram account has the purpose to showcase their skills and expanding their blog or business. That's why their posts are related to freelancing skills and their blog. It has given their audience a clear idea of what to expect from this Instagram account. So, it is helpful and facilitates your audience.
Make a Content Planner:
You should have an Instagram Content Planner in which you should add clever ideas and engaging posts for your audience.
Posting haphazardly and without any plan or schedule will badly affect your Instagram engagements.
You should have brilliant and unique ideas for your Instagram feed and should have a proper schedule for it.
For example, you can post about any upcoming blog post, product or sale. You can start a countdown for it, or can plan different types of content for it.
You should set how many posts you should post in a day or week. Make a schedule according to your business.
Post Clear Pictures:
Instagram is all about visuals. In it, your picture quality matter. They should be eye-catching and create curiosity in your audience. Your pictures shouldn't be blurry or boring.
If you don't have photography skills, you can take images from copyright-free sites. Or, you can create a post on Canva. There are copyright-free images on Canva too which you can use.
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| Youth Spot |
Use Instagram Reels:
You should add clear videos or Instagram Reels for more engagement. People love videos as it is another way of gaining an audience.
Instagram reels with copyright-free music or in your voice will attract the attention of more audience or engage more people.
Write CTAs or Questions in your Caption:
You should add different "Call to Action" or Questions in your caption to engage more audience.
It will make your audience enthusiastic and they will be more willing to engage with you.
Your call to action can be like:
Follow for more content like this!
Learn more- link in bio!
Double tap if you like it!
Share with people you care about!
Tag people who should read it!
You can ask questions related to your content. It will not only give you ideas of content but will also increase your engagement.
Use Question or Quiz Sticker:
Instagram stickers of Questions or Quizzes will also increase your followers. This will engage your audience and will give you an idea of what more to add to your content planner.
You should answer your audience promptly and with humorous elements.
Optimize your Instagram Bio:
Your bio should be updated. It should contain what you do and why people will follow you.
There should be a clear call to action in your bio with your website link.
If you are going to launch any product or website, you should add about it in your bio.
Promote your Instagram account on your Website or by Email:
If you have any blog or website, embed your Instagram content on your website. Promote it on your website. Add the icon on your blog, website or other social media accounts.
You can also promote your Instagram account in your professional email. It can be a part of your email signature.
Cross post your Instagram content on Twitter and Facebook:
You should share your Instagram post on your Facebook and Twitter accounts. Through it, their followers will follow your Instagram account and it will enhance your followers.
Tag other Instagram accounts:
You should tag those Instagram accounts on your post or story which are relevant to your post or account.
For example, if you have an Instagram account related to food, you can tag different chefs or similar accounts on your post or story.
You can create content related to those Instagram accounts and can tag them in it. For example, your video is telling about breakfasts. In it, you can mention any food Instagram account from which you have got the idea of one breakfast. You can tag that account in your video and can gain their followers.
Use Hashtag wisely:
You should use hashtags after every post.
It is suggested to use at least five to eight hashtags, but you can use up to 30 hashtags. Those should be relevant to your post and account.
You can use the Instagram Hashtag generator to get ideas for hashtags. In it, make sure that you are using long tail and short tail keywords equally.
Long-tail keywords have less audience and short-tail keywords have more audience. You should target both types of audiences to increase your reach.
Instagram Stories:
You should utilize Instagram stories. Try to add two to three stories in a day with a reasonable distance of time.
In the stories, you can add your previous posts, can start a question-answer session, can share others' posts with your perspectives and can add an announcement.
Stories are basically to engage with your audience so they can be informal or humorous.
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| Freelancer Laiba |
Use Instagram Analytics:
You should use Instagram Analytics for your benefit. Being a business account, you will have access to Analytics.
Find out which type of content your audience likes the most and at what time they are engaging with your content.
Share such type of content often and ignore such content which your audience doesn't love.
Look at what your competitors are doing:
The easiest way to get followers is to observe what your competitors are doing to gain followers.
Observe their account and come up with a better strategy. Your content and strategy should be better than your competitors and it will automatically attract more followers.
Engage with other accounts:
You should engage with other Instagram accounts.
Go to the hashtag you are using the most and engage with the posts present on that hashtag. Like, share and comment on their content.
It will attract their followers' attention and they will be interested in following you too.
Don't add too much text to your Image:
Your post's purpose is to gain followers by attracting their attention.
To make your image attractive, avoid using a lot of content in it. Short and positive quotes should be a part of your image.
You can add a quote to your image through Canva. You have to design your post in it.
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| Freelancer Laiba |
Repost when someone tags you in their account:
To build a positive connection with your audience, you should always report their post whenever they tag you in it.
Repost their post in your story with a thank you message. It will build a positive connection and people will love to follow you.
Don't be a Ghost:
After sharing your post, keep interacting on it too. Answer your follower's queries in your comment section or your inbox.
You can add frequently asked questions in your story too. It will motivate your followers to engage with you and it will attract more followers.
Use Instagram Ads:
If you can afford Instagram Ads, you can promote your Instagram posts to gain more followers.
To make the ad campaign successful, create an engaging and explanatory post and target the right audience. Your ad should contain branded hashtags, captions, eye-catching pictures and proper information.
There are various types of ads and their budget varies, so you can choose the ad according to your budget.
Create a branded hashtag:
You should create a branded hashtag for your business event or profile.
For example, Mashionpk is an Instagram account which shares content related to Life hacks and the Pakistan entertainment industry. Its branded hashtag is #mashionpk which a lot of people are following and using. It is increasing their followers and reaches.
So, you should also have a branded hashtag.
These are some twenty ways through which you can increase your Instagram followers and can earn money from it.
Do try them and share your reviews with me!
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