How to Earn Money as a Copywriter in 2022?

 

Learn to Earn Money as a Copywriter 

Have the skills of content writing? Want to earn six figures from your skill? Yes? Then! You are in the right place. 

This article is going to discuss Copywriting, a branch or aspect of content writing. I will tell you about copywriting, what skills are needed for it, what type of companies are looking for copywriters, and how to get high paid clients. 

Who is a Copywriter? 

Fact: Copywriting doesn't include "copy pasting". 

A copywriter is one who writes advertising stuff for a business or a company. That advertising stuff can be of any type. It can be blogs, business letters, emails, brochures, social media content, website content, ads or anything.

 Yes, anything! 

Anything whose purpose is to advertise a brand or product and drive the audience to buy it. 

Two main type of CopyWriting:

Fact: If you want to be a successful copywriter, you should be aware of its types. It will help you in developing your strategy. 

First type of Copywriting is "Direct Response Copywriting".

Let me explain it through an example. When you visit a product page, the description of the product intends you to take an immediate action. That description's purpose is to make you click the button "Add to Cart". You are going to take an immediate action, so it is Direct Response Copywriting. Some other examples of this type is:

• An Email which drives you to respond.

• A landing page designed to get Email Subscription. 

• A Facebook ad designed to get a click. 

These are some examples of Direct Response Copywriting. 

Now, let's move toward another type: "Branding Focused Copywriting". This type of copywriting focuses on educating or informing people about a specific brand. Some examples of this type of copy writing is:

• A blog post aimed to educate people about a specific product or brand. 

• A magazine ad aimed to reach a vast audience. 

These ads aimed to increase the reach of your audience, and to expand your or your client's brand. 

If you want to be a successful copywriter, you should know these two types of copywriting. And should know where and how to use them.

Skills acquired to be a well paid CopyWriter:

Skills needed to be a well paid Copywriter

To be a well paid CopyWriter, you should have certain skills. Let's have a look at them.

• Persuasive Writing:

You should have the skill to persuade others to buy your services or products. This aspect of writing is important for every copywriter as without it, your content is never going to be considered as copywriting. 

• Headline Copywriting:

You have to write catchy headlines to persuade your audience to buy your services and products. This aspect is important if you want your sales to increase, and want to get a high paid copywriter.

• Landing Page Copywriting:

Every business needs a website, and each website needs landing pages to have a successful business. And to become a successful copywriter, you should know this skill. 

Landing pages of websites include Homepage, Services Page, Products Page etc. You should know how to copywrite successful landing pages. 

• Value Proposition Copywriting:

What is Value Proposition?

A concise and explanatory statement contains what business is about, its value and to whom it benefits.

Every copywriter should know the skill of writing such statements. Writing a Proposition statement for complex services is a challenging task, and as a successful copywriter, you have to learn how to write it.

• Email Copywriting:

If you are a beginner, learning Email Copywriting and starting it will be the best start for you. 

Every business and client wants an email campaign, and you can provide them your services after learning this skill. Every business wants more email copies than website copies, so learning this skill will be a lot beneficial for you. 

• Video Script Copywriting:

Interesting Fact: There is scope and million dollars in video script writing, and most of the copywriters are not learning this skill. There is less competition in it. 

Every day, thousands of YouTube videos are uploaded on YouTube. Webinars are an essential part of businesses as businesses earn millions through webinars. And these successful videos and webinars depend on a script. 

A perfect option for you! Grab this opportunity and become a millionaire. Learn the basics of video script copywriting and jump into it. 

Important Note: Don't try to learn each skill all at one. Three of them are enough to start your business. First two should be Headline Copywriting and Value Proposition Copywriting. Third one is your choice. 

Now, we will see which type of companies need Copywriters. 

Companies who need Copywriters:

A lot of companies around the world remain on copywriters hunting because of the type of their industry. Many billionaires have teams of copywriters for their businesses, and they also have to hire freelance copywriters now and then. 

Some of the types of companies who hire copywriters are:

• SaaS companies 

• IT

• Local businesses

• Start up businesses

• Solopreneurs

• Nonprofit organization

• Web design companies

• Real estate companies

• And many more

Companies and industries related to advertisement, graphic designing and content marketing are major sectors who keep on hunting for copywriters. 

Key to be a Successful Copywriter:

I'm going to tell you a key through which you can open the door of a successful copywriting business and can earn millions. Excited? Sit tight!

Many of the beginners think that having a broad niche, expertise in each and every aspect of copywriting will make us a successful copywriter. This notion is wrong! 

Your niche and reach should be limited so that you can remain focused and can become an expert in a specific niche. 

Narrow down your nitch so that you can remain focused, can target your ideal client, can become expert and can earn more! 

Identify your interest and background and reach for the companies which are related to it. For example, if you have the knowledge of IT, go for this niche. Find out your target audience and companies of IT who are looking for copywriters. 

You can also narrow down your reach to a specific aspect of copywriting such as writing landing pages or email campaigning. It will make your gig and project more appealing. Also, it will be easy for you to become an expert in it. 

Grab this key and enter into the world of independent life.

How to find Entry level Clients? 

To make this heading more clear for you, I will rewrite it:

"How to find low paying Clients?"

Now, you will be thinking why she is going to discuss low paying clients. I want to be a millionaire, and she is going to tell me the tips of finding low paying clients. 

Before getting emotional, or maybe leaving this article, let me tell you the logic behind this step. 

You are a beginner, and high paying jobs or projects want experience. If anyone is going to pay you less, it means he/she wants an immature or non-experience freelancer for his/her project or job. 

You will find a lot of opinions on social media platforms that getting less paid for your work is an insult, or a freelancer shouldn't settle for less money. But, in my opinion, these are applicable only when you have experience in your field. 

As a beginner, I advise you to pitch on each and every gig related to your skills. Don't see the money, just focus on getting your experience. Do remember, for climbing a mountain, you have to take the first step. And the first step is always a small and measured one. 

So, where to find entry level gigs and projects? 

• Fiverr

• Upwork

• Facebook Groups

• Linked In

• WorkChest

• Local businesses

These six places are best to find entry level gigs. 

Fiverr has less competition, so it is easy for you to rank your gig, and find customers easily. 

Upwork has high paying and low paying projects in abundance. You can apply for low paying projects, and can start your project.

 

In Facebook Groups, hundreds of projects keep on getting posted on a daily basis. And, most of the freelancers get their first job and project from here. 

LinkedIn is a professional platform where you can find an abundance of jobs. With some effort and research, you can land on your first job. 

WorkChest is a Pakistani freelancing platform where you can add your services and can apply for jobs and projects too. It has both facilities, and competition is less there, so you can try your luck there too. 

Local businesses also want Copywriters for advertising purposes. Find out your desired local business around you, and apply there. You can email them, and can humbly explain to them how copywriting can enhance their business, and how you can do this at a reasonable price. 

It will help you in gaining experience and starting your career. 

To land in your first job your gig should be well written and well explained. While applying for a project, your cover letter should reflect maturity and it should be attractive. 

How to make them attractive? 

In Gig, do post images related to your services. If your Gig is related to content writing, your image should be related to it. 

In the Cover letter, your focus should be on solving the issue of your client. You should tell him/her how you are going to solve his/her issue. 

Your portfolio should contain links to your samples. In your samples, use your watermark to avoid plagiarism. 

Do remember these points and you will be able to land in your first job. 

How to find High Paying clients:

Okay, now you have got the experience, now let's see how to become a well paid copywriter. 

Ask for referrals:

You can ask your previous clients to refer you. It can help you in getting introduced to a network of copywriters and can help you in reaching potential clients. This networking and referencing can benefit you in the long run. 

Social media marketing:

You should be aware of the power of social media marketing if you want to be a successful freelancer. You should have social media pages which will be portraying and advertising your projects and works. 

There should be copywriters and companies in your friends list. Through this, you could be able to find out about potential projects and jobs while scrolling your social media feed. 

You can read high paid copywriters' work through social media. You can know the sources and voice which a particular company's copywriter is using, and you can follow it. 

It will not only improve your writing, but you will be able to reach the company. 

Blogging:

Making a blog, and including samples of your work over there will also benefit you. It will also help you in reaching high paid clients and offering them a great offer. 

Reaching Companies through Email:

You can write an Email to your dream company and can offer your services. But before that, you should be well acquainted with their way of writing. 

Increasing your value on Freelancing Platforms:

Now, when you have the experience, you can apply for high paid projects and can increase your rate on your Gig.

Follow these steps and you will be able to land in your first high paid job.

Do remember, struggle and wise decisions are the keys to become a successful human being. Keep your patience, keep on struggling, and you will become a successful entrepreneur.